Why CGP is important for your business ?

Through years of repeating the same visual rules, world-famous companies such as Coca-Cola, Amazon, Nike, etc., have managed to make people aware of their brand.
The identity of the company is reflected through its comprehensive communication, it is embodied in culture, beliefs, relationships, employees, strategy, values, vision, ... and thus presented through its visual identity. In the business world, visual identity is synonymous with the mirror of the company.

Your brand's visual identity should be designed to convey your company's overall message and promote your business goals.
Developing a professional, creative, and coherent visual identity can help you create an effective sales strategy and consistent messaging across all marketing materials. This, in turn, will help you differentiate your company from the competition create A loyal circle of customers and Increase sales .

Benefits of Quality CGP

1. A quality brand is RECOGNIZABLE

While many end consumers take the time to research and compare the options offered by the market, others choose whatever they identify. The more places your brand is presented, the more contact it will make with consumers and the more memorable it will be. This is why established and globally recognized companies such as Coca-Cola, Amazon, Nike and Disney spend billions a year on advertising. Exploit The concept of brand recognition .
To become unique and recognizable, you need at least a solid visual image of the brand, which is used to represent your company in all marketing materials.

2. Brand Awareness Builds TRUST

A smartly designed website is another benefit of perfecting the overall brand image. It will allow your business to operate outwardly bigger and stronger than its competitors and reflect greater validity, as consumers tend to trust more established companies.

Bonus – people are willing to pay more for established products and services.
Of course, there are still independent thinkers who won't judge a book by its cover. However, there are very few such buyers. If you're going to be with Professionally designed and A set website step a step further than competitors, you will definitely strengthen customer trust .

3. A good brand FILTERS OUT LEADS

An effective brand visual image will separate quality potential customers. Lead) from the bad ones instead of you. The fact is, you want to do business with people who are most aligned with your core values. Why? These individuals will be your best customers.

A thoughtfully chosen brand identity will also attract the right potential customer, making it easier for you to close the sale, develop long-term customer relationships and gain loyal customers. Having loyal consumers is the goal of every company, because it also means more sales.

What is a corporate brand image?

Creating a visual brand identity requires research and attention to detail in order to develop a style that successfully reflects the goals, vision and characteristics of the company and clearly communicates the essence of the brand or product.
When you create a corporate identity (CGP). Corporate Identity) or visual brand identity , you actually map your brand values to all the visual elements that will be used to promote your brand. Guidelines may be given to these elements in the form of CGP Manual , which defines how the brand should be presented in different media to ensure consistency in the use of all parts of the visual identity.

The visual image of the company consists of several elements:

1. Logo

The basic step in placing a company or brand on the market is the creation of a logo that will have an impact on the Visibility of your company . Since it is usually the first thing a customer notices, it should be easy to remember, which will help to visually set you apart from the competition.
A logo is a symbol that should encompass the identity of your brand or company, it should be simple and versatile, as it will appear on all other elements of the corporate identity.

2. Determination of colors and typography

The average CGP of a brand typically encompasses a color palette of a few primary and secondary colors that will be used online and in print. Consistently adhering to the color palette can help with brand awareness. The same applies to the selection and consideration of typography.

3. Business newspapers

These are the basic stationery that your company will use to communicate with customers. These include a business card, a letterhead, an envelope, an invoice, a stamp, a folder and other things that the company needs for business.

4. CGP Manual

The basic CGP manual contains Instructions for use elements that will represent your brand, such as color and black and white versions of the logo, rules for different logo layouts, all allowed color values, selected typography, and the like.

5. Expanded corporate identity

Depending on the needs of your company or brand, elements can be added to the basic CGP that will further support your brand recognition, such as:

• Stationery: brochures, leaflets, posters, magazines, catalogues, invitations, tickets, ...
• Promotional material : T-shirts, coolies, notebooks, calendars, umbrellas, USB sticks, mouse pads, bags, thermoses, ...
• Product Packaging: labels, covers, cardboard packaging, ...
• Large format printing: Billboards, billboards, banners, fair displays, Rollup stands, vehicle stickers, flags, ...
• Elements to appear on the web: digital marketing ads, social media design, PPT presentations, Setting up websites and online stores, ...

All of the above elements form the visual image of your company and help in the development of your brand. Like a business, a visual identity can evolve and change over time, and with it, the CGP playbook.

With turnkey inbound marketing, you can attract, engage, impress. Inbound marketing) and a good visual image of the brand, you will create a circle of followers that will follow you with enthusiasm and anticipation.