But life brings with it moments that test our foundations. Our system has been overwhelmed by the pandemic, and many businesses have closed their doors. However, we must not abandon ourselves to fate and we must take success into our own hands. We can do a lot today and prepare for a better tomorrow.
However, before we get into the technical solutions, you need to take a moment for yourself and take a breath. Clear your thoughts and together we will choose a method of communication that will be suitable for you and your customers.
1. First, let's establish a plan
Sensitive times brought with them the need for change. If you conducted business mostly through personal contact, this is now not possible to the same extent as before. In this case, the web is your best friend, and in tandem with a new business model, it is a recipe for success.
It needs to be redesigned and solutions that you haven't thought of yet. A great example is hair salons that sell ready-made hair dye online. Or sports clubs that brought group workouts to our home with the help of a Youtube channel.
Prepare a new ground and we are sure that the results will be known.
You never know. Maybe this will be your new business model, even when the pandemic is behind us. So take the time to think about how you can transform and mirror your service online. It will be worth it!
2. Set the tone of communication
You need to know that people are not as relaxed as they used to be. Nevertheless, they are turning online in increasing numbers. On it, they look for solutions to their problems and answers to their questions.
When you interact with customers here, you need to take a step back and look at it from their perspective. They are uncertain and do not know what the future will bring. Put yourself in their shoes and you'll see what they need.
Then, as a company, step in their direction and honestly tell them that you are in the same situation together and that you stand by their side. Anywhere, anytime. At the same time, prepare excellent content marketing for them, which should become part of your new business model.
Take an airline, for example.
Instead of focusing its activity on the sale of airline tickets, the company can prepare a presentation document of all the countries to which it flies on a weekly basis. In it, he can present the capital, the sights and make a plan for anyone who would like to travel to this country after the crisis. Whether it's for an adventurer, a foodie or someone who cares a lot about cultural heritage.
At the same time, the company can add a promotional code at the end for selected benefits that the passenger can use at any time with their airline.
Now here are three more channels that you can implement in your new business model today.
3. Take advantage of social media
People have completely embraced the digital world and brought with them new business opportunities. They spend more time on social media to keep in touch with family and friends. However, social networks have another very important role. They provide us with information and data that is important to us.
At the same time, you can use social media to keep in touch with your customers. When we add excellent content marketing, we can gain new followers and ambassadors.
Examples :
- If you're an innkeeper, post recipes (image/video).
- If you have a dance school, design an online dance class.
- If you are a private kindergarten, record children's stories and post them daily.
- If you don't find the right approach, contact us and we'll create it together.
4. Use all online channels available to you
Surely you have noticed that there are more people online than on the nearby sidewalk. This is how you integrate all the online platforms that are available into your work. The ones listed below are free and are used daily by potential customers.
Restructure and adapt the same message as prepared for social networks to the channels mentioned below. We are confident that their use will also be reflected in the final results.
Examples :
- Google My Business
- Content on your website
- Search engine optimization – SEO
- E-mail marketing
- Facebook Messenger etc. ...
5. Online advertising
Take advantage of it, because the conditions for advertising are as great as ever. A smaller number of advertisers have lowered their cost per click, and now you're getting the most bang for your buck. Of course, as long as your advertising budget allows.
But beware! You need to have great content ready. Together with social media and web optimization, this is a great way to acquire new customers.
Use sales ads here too! People are using online stores more than ever before.
Examples :
- Google Ads
- Facebook Ads
- Performance advertising
Do you need help with online advertising, social networks or composing an online strategy?
And finally. Don't delay. Do!
History has shown that those who wink the most in times of crisis profit the most. This allows you to stay in touch with customers and competitors, and in some cases, even get ahead of them.
And don't wait for better days. Tackle your (to-do) list and quickly and efficiently implement solutions that you have been putting off for some time.
Also, stay positive! The situation won't last forever, and it has brought with it new opportunities (I'm not counting the quick money with masks and disinfectant, am I?).
Take advantage of digital channels to their potential today and thus prepare an excellent starting point for the time when the health situation in Slovenia improves.
At the same time, don't forget to take advantage of a free hour of consulting and give us a call! We will help you build your successful business model and business online.
We are here for you!
