Facebook is said to be a "money machine." Money Machine"). In addition to organic reach posts, companies are exploiting it for paid advertising.
However, the quality content you publish is an important foundation, even if you then opt for paid advertising and implement a combination of paid and non-paid posts.
Curious about what you can do on Facebook without paying for it?
Today, we're focusing on what you can do on Facebook without investing a penny in a post. All you need to get started is your time and some design skills.
Are you interested in how to reach 200,000+ people with one Facebook post, without promoting?
What to post?
"We would prefer to publish content that involves the promotion of our products and/or services."
If that's your answer, then we know how you feel! However, this is not necessarily always the right strategy. People come to social media to "hang out." Therefore, it is better to post content that is:
- educational,
- informative,
- fun,
- It's inspiring and, of course,
- promotional.
Educational content can include: webinars, e-books, "how-to" video content, case studies, relevant research you've found. Important content about product ingredients, extension of shelf life and the like.
During the corona crisis and #ostanidoma could hair salons offer short video content, e.g.: a 30-second clip of "How to tie your hair to hide the growth?"
We use entertainment content to break the monotony. Behind-the-scenes content often grabs attention. An example of a trader: "They just stocked us up with new products, etc.
Inspirational content and quotes from famous people make users think, which is why followers often like and share them. You can invite your users to share their experiences with your products or services, and in this way they generate additional content and spread a good word about you and your products or services.
All types of content need to be content that your target audience can relate to.
What types of visual content are there on social media?
Visuals are key on social media.
Graphics, photos, videos, animations, infographics (including diagrams and graphs), memes, gifs, animations, quotes, etc.
Want to learn more about preparing visual content for social media advertising?
When to publish?
Posting on social media depends on when your target audience is "online." Check this in the statistics. When your followers are active, they are more likely to see your post.
Test and learn from past posts. This is the best advice you can get for posting on social media.
Keep in mind that your posts will be viewed by users on a mobile screen, as 95% of users access Facebook through an app on mobile.
Does posting on Facebook regularly take up too much of your time?
Do you need advice, help, how to effectively with Facebook....?
At PNV, we take care of, among other things, the text and visual content of publications and paid advertising.
We support you with email marketing and current web content on your website. Holistically and under one roof.
