How do UI and UX affect the performance of your website or online store?

What is AI?

UI is an acronym in English for the term » user interface " which translates to "user interface". It is the look, feel, presentation and interactivity of the product. The term "user interface" strictly refers to the digital world. It is the point where the user and the product used by the user meet: the touch screen on the smartphone, the beverage selection screen on the coffee machine, etc.

In context Websites , online stores and web applications, user interface design largely encompasses website design, Online Stores or web applications, in such a way that its use is as intuitive as possible, which means that each application must be carefully designed. visual element, which will be seen and used by the end-user in their daily use. In his work, the user interface designer thinks about icons, buttons, fonts and color schemes, spacing between different elements, images and responsive design.

What is UX?

UX is an acronym in English for the term » user experience ", which translates to "user experience". In the broadest sense, it represents all aspects of user interaction with the company, its services and its products. The term user experience can also be used to refer to non-digital services or products: street lamps, cars, wooden shelves, etc.

At its core, the expression » User experience " can refer to everything that we as users can experience or experience, whether it is a website, a coffee machine or just a visit to a physical store. The term refers to the interaction between a user and a product or service. Designer User experience thus focuses on all the different elements that can shape this interaction.

A user experience designer focuses on the user's feelings when using a product or service and how easy it is to use for the customer. In design Websites , online stores and web applications are therefore Designing the user experience is crucial because it can directly affect the achievement of goals : visit to the website or store, number of requests submitted, number of purchases,...

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How do UI and UX affect the performance of your website or online store?

So what is more important for the success of your Websites , Online Stores or web applications? Good UX or good UI? The answer is yes, both!

On UX and UI design it is necessary to look at each other: UI without UX is , It's as if the website looks nice, but no one knows how to use it in a way to get the information they need from it. UX without UI means that while the user would know how to get information from the website, the website would look so bad that they would rarely ever return to it.

A good user experience starts with UX and continues with UI. In the production of websites, online stores In our company, we always look at the product from all angles, which means that we always take into account not only the appearance of the final product, but also the way in which the end users will use this product. What's more: even after the end of production, we can set various metrics and key usage indicators in such a way that we monitor usage patterns and, if necessary, upgrade them according to how end users use the website, online store or a web app.

They trust us .

We have been cooperating with the advertising agency PNV for many years. We especially like their responsiveness and promptness, understanding of the specific industry, and self-initiative. Once a month, we have a meeting where we review our achievements and set goals for the future. We are happy to recommend the PNV team to other companies that would like to have a regulated field of marketing.

Veit Team d.o.o.

Thank you for everything – both for the excellent solution of our challenges and for the enormous amount of goodwill with which you undertake all the tasks. I am always happy to contact your team!

Irina Ryzhenkova, Vi vis d.o.o.

Dear PNV members!
Sincere thanks for all your support, kindness and professionalism. You are a trusted partner who is a pleasure to work with. We look forward to our further joint projects!

Roche d.o.o.

We have been cooperating with PNV d.o.o. for many years. Their team takes care of the area of our digital marketing, which includes, among others, our social networks (Facebook, Instagram) and all our Google Business profiles, but they are always available to us for other services. Since we have been working together, the quality of our social networks has risen to a high level, and at the same time the number of our followers has increased significantly.

Our relationship is based on mutual trust. They never run out of ideas, they point out our shortcomings on their own initiative and suggest improvements, put themselves in our shoes and understand our wants and needs. As a company, we know that their contribution, with all the work they do, is very important to us.

Branka Jazbinšek, AVTOHIŠA REAL, d.o.o

In our industry, the nature of work is such that there are really many products, small and large, that need to be presented online in some meaningful way. When we were looking for a provider to set up our new website, the PNV agency knew what we were looking for, as they have experience with similar or such extensive content.

The project itself went quite quickly, because together we set a clear picture of what we wanted and everything went smoothly. The PNV agency really stuck to the agreements, were responsive and ready to help in order for the project to run smoothly. We are grateful for all the support we have received and had the opportunity to meet such lovely people.

David Kozjek, Odako d.o.o.

We decided to change the agency, due to the lack of support from the previous one. We have received too little feedback from them regarding the input itself and the results achieved.

Mutual communication is absolutely necessary, mainly because the contractor has a good understanding of the client's needs, vision and wishes.

Tomaž Bizjak, Managing Director of Vaillant Slovenia

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