What are your company's sales goals for 2019?

Marketing is pushing boundaries at lightning speed … At least it seems that way when we are creating ideas for a new campaign or strategy, and all of a sudden a new statistical or technological release changes the rules of the game and so everything changes again! On an annual, quarterly or even monthly basis, new trends, techniques emerge and transform the way we attract, connect and target our target audience.

But just keeping up with these changes is not enough! To succeed in the rapidly changing marketing world, you always need to be ahead of the game. That is why we have prepared a guide for you, a collection of tips from all the greatest marketing experts in the world.

What does 2019 bring? Where do you need to focus your energy in the field of digital marketing? How to place products or services in the online system? What activities can be used to build on a community of loyal users?

Before you start making the right moves in the field of digital marketing, you must, of course, provide a good foundation for your brand's online presence. Wondering how?

You have a customized Website On mobile devices? This is certainly the No. 1 rule and a necessary measure for every company that wants to present its products/services on the market today. Not only will you come off as unprofessional, but Google will also degrade you. That way, you'll always be at the bottom of the list after search results – you won't be visible! Ad campaigns will not be well positioned, because Facebook, Instagram, Google are constantly striving to provide the best user experience on all devices. Unfriendly with old, mobile devices website , you can give the wrong impression and a poor user experience, because when the user arrives at the page, they also leave it immediately. And here you lose a large number of potential visitors.

Email Marketing – build your e-mail user database! However, since things change quickly and you never know how the rules of the game will change on Google, Facebook or Instagram platforms, all the greatest experts recommend that it is necessary to focus your attention on building your own target audience base. In this way, we can always direct our communication to it without any input. Through the email database, you can develop a more personal relationship with your potential customers, tailored to their needs and desires. By doing so, you will definitely establish a relationship through which they will trust you more and also prefer to buy from you. We are happy to help you build an e-mail database.

Do you not have organized (segmented) databases of potential customers, customers or would you like to upgrade them?

Content, content, content. With good content, you can ensure that you provide quality information that is relevant to your target audience. The ones that people need, read them. Content certainly best represents you as a business, which you can launch in different ways: in a blog, with a video (e.g. 360 Degree Views , vlog ), Infographic And by doing so, you offer good value to a potential customer. Of course, you also need to distribute good content later on all modern distribution channels in order to bring new potential customers to yours Website and your business.

What is important before you go good marketing planning we wrote in our last blog, which you can find here

They trust us .

We have been cooperating with the advertising agency PNV for many years. We especially like their responsiveness and promptness, understanding of the specific industry, and self-initiative. Once a month, we have a meeting where we review our achievements and set goals for the future. We are happy to recommend the PNV team to other companies that would like to have a regulated field of marketing.

Veit Team d.o.o.

Thank you for everything – both for the excellent solution of our challenges and for the enormous amount of goodwill with which you undertake all the tasks. I am always happy to contact your team!

Irina Ryzhenkova, Vi vis d.o.o.

Dear PNV members!
Sincere thanks for all your support, kindness and professionalism. You are a trusted partner who is a pleasure to work with. We look forward to our further joint projects!

Roche d.o.o.

We have been cooperating with PNV d.o.o. for many years. Their team takes care of the area of our digital marketing, which includes, among others, our social networks (Facebook, Instagram) and all our Google Business profiles, but they are always available to us for other services. Since we have been working together, the quality of our social networks has risen to a high level, and at the same time the number of our followers has increased significantly.

Our relationship is based on mutual trust. They never run out of ideas, they point out our shortcomings on their own initiative and suggest improvements, put themselves in our shoes and understand our wants and needs. As a company, we know that their contribution, with all the work they do, is very important to us.

Branka Jazbinšek, AVTOHIŠA REAL, d.o.o

In our industry, the nature of work is such that there are really many products, small and large, that need to be presented online in some meaningful way. When we were looking for a provider to set up our new website, the PNV agency knew what we were looking for, as they have experience with similar or such extensive content.

The project itself went quite quickly, because together we set a clear picture of what we wanted and everything went smoothly. The PNV agency really stuck to the agreements, were responsive and ready to help in order for the project to run smoothly. We are grateful for all the support we have received and had the opportunity to meet such lovely people.

David Kozjek, Odako d.o.o.

We decided to change the agency, due to the lack of support from the previous one. We have received too little feedback from them regarding the input itself and the results achieved.

Mutual communication is absolutely necessary, mainly because the contractor has a good understanding of the client's needs, vision and wishes.

Tomaž Bizjak, Managing Director of Vaillant Slovenia

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