When can Facebook Messenger become your best friend in business?

When Facebook Messenger Can Become Your Best Friend in Business ?

Author: Aleš Benko, 27.3.2019

Number of Facebook users Since its inception, it has been monotonously growing and reaching 2.2 billion monthly active users, which is undoubtedly a success. He actively uses it quite a bit one million Slovenians . Facebook is the most visited website after Google, and it has also overtaken Youtube. Users on Facebook spend more than 20 minutes a day on average .

What 90 percent users to Facebook access via mobile devices , which means that the selected target audience can We catch anytime, anywhere . As marketing experts, we direct energy for your company or brand to where most of your potential customers are located. First in Google remarketing ads, e-mail or SMS marketing, then in social networks (Facebook, Instagram, YouTube ...), and later we go a step further with Facebook Messenger or WhatsApp advertising. Always with the goal of directing the message to the channel where potential users spend the most time and where our message can have the greatest reach and consequently effect.

Facebook advertising offers excellent opportunities for Targeting . The essence of social networks is two-way communication. With constant and relevant content, we achieve that users spread stories and experiences with the brand, as well as its values. They are its ambassadors. So it's up to us Will we have from social networks Above all, Uses or disadvantages.

Are you already familiar with Facebook's new targeting tools?

In addition to standard demographic and interest targeting, Facebook offers options for re-addressing users who have already visited your Facebook profile, your website or mobile application. We call him REMARKETING . It enables advanced location marketing, you can upload a database of e-mail addresses or phone numbers and show the ad to users who are in your database. In addition to standard advertising on Facebook, you have the option of using the Facebook mobile network and advertising in Facebook Messenger.

Do you need an analysis of the effectiveness of your brand's online presence?

At Facebook Messenger You can use two different ways as advertising space .

1. Encourage potential customers to send you a message

When the user presses the "Send a message" opens automatically Pop-up window (eng. Popup) in which he can enter everything he is interested in in connection with the purchase, use of the product or service. In order not to achieve a negative effect with the "Buy Now" button, activate the button instead "Send a message" where they can connect with your brand or business.

2. Display your ad on Facebook timeline

The ad will also appear on the Facebook timeline, and when the user clicks on it, the user will also receive A message from you . Here you need to ensure that the message is as short as possible and with as much emphasis as possible on that added value that the company can offer to a potential user.

You can't send a Facebook message to just about everyone. You can only do this if the user has already contacted you in the past, so the first way to use Facebook Messenger and the "send a message" campaign is also more effective at the initial stage.

3. Sponsor an ad on Facebook Messenger

The ad will appear on the Facebook Messenger app, where a large number of Facebook users reside today.

This is where you generate realistic, organic conversations with your prospects, with the difference of giving them the feeling that you are reachable to them at any moment and they are not another user on your list.

Get started with Facebook Messenger marketing as soon as possible!

Unlike email marketing, this is a faster form of communication.
Ads are cheaper because you leave the user on Facebook and don't direct them to some external link.
Build an e-mail database of your potential users or customers.
Easy to use the application form.
Facebook's "chat-bot" is the future of digital marketing.
Signing up with Facebook Messenger (as a "Lead Generation" approach) is much easier than signing up through landing websites.

Do you think you won't be up to the task on your own? Nothing easier, that's why we're here to deliver effective results on the right channels!

They trust us .

We have been cooperating with the advertising agency PNV for many years. We especially like their responsiveness and promptness, understanding of the specific industry, and self-initiative. Once a month, we have a meeting where we review our achievements and set goals for the future. We are happy to recommend the PNV team to other companies that would like to have a regulated field of marketing.

Veit Team d.o.o.

Thank you for everything – both for the excellent solution of our challenges and for the enormous amount of goodwill with which you undertake all the tasks. I am always happy to contact your team!

Irina Ryzhenkova, Vi vis d.o.o.

Dear PNV members!
Sincere thanks for all your support, kindness and professionalism. You are a trusted partner who is a pleasure to work with. We look forward to our further joint projects!

Roche d.o.o.

We have been cooperating with PNV d.o.o. for many years. Their team takes care of the area of our digital marketing, which includes, among others, our social networks (Facebook, Instagram) and all our Google Business profiles, but they are always available to us for other services. Since we have been working together, the quality of our social networks has risen to a high level, and at the same time the number of our followers has increased significantly.

Our relationship is based on mutual trust. They never run out of ideas, they point out our shortcomings on their own initiative and suggest improvements, put themselves in our shoes and understand our wants and needs. As a company, we know that their contribution, with all the work they do, is very important to us.

Branka Jazbinšek, AVTOHIŠA REAL, d.o.o

In our industry, the nature of work is such that there are really many products, small and large, that need to be presented online in some meaningful way. When we were looking for a provider to set up our new website, the PNV agency knew what we were looking for, as they have experience with similar or such extensive content.

The project itself went quite quickly, because together we set a clear picture of what we wanted and everything went smoothly. The PNV agency really stuck to the agreements, were responsive and ready to help in order for the project to run smoothly. We are grateful for all the support we have received and had the opportunity to meet such lovely people.

David Kozjek, Odako d.o.o.

We decided to change the agency, due to the lack of support from the previous one. We have received too little feedback from them regarding the input itself and the results achieved.

Mutual communication is absolutely necessary, mainly because the contractor has a good understanding of the client's needs, vision and wishes.

Tomaž Bizjak, Managing Director of Vaillant Slovenia

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