The number of Instagram users and, consequently, Instagram Stories (Instagram Stories) Instagram Stories) growing at an exponential rate, The platform and the functionalities within it are evolving and supplementing on a daily basis. Instagram It is known for its rapid growth and extremely active users in the last year. Their 800+ million users Instagram posts likes, comments and shares what 4x more often than on Facebook , and 80% follow at least one company! Instagram Stories advertising can be used in your sales campaigns, content promotion on your website, email database generation and other serious digital advertising goals.
Over the past year, Instagram Stories evolved and became A highly competitive channel for business marketing . The future of Instagram marketing lies in Instagram stories. Stories that are part of the Instagram wall, as well as video stories. Of course, engagement (eng. Engagement), reach and loyalty associated with content that needs to be informative, engaging, i.e. relevant to your followers.
This feature is used by companies to increase awareness and advertise their products or services. Brands use Instagram Stories to create user-specific content to interact with their audience, increase engagement rates and conversions on websites, lead customers, or sales.
- Interactive content!
A good direction that increases engagement/reach is definitely interactive content. Such content attracts more attention, followers start to engage, increases clicks on the content, thereby getting more opportunities to showcase your brand, product or service and attract them to follow you in the long run.
Also, Instagram is becoming a unique opportunity for e-commerce (online merchants), with the ability to tag a product (eng. Product Tagging) and a link directly to the product in the online store. When you reach 10,000 followers on your Instagram profile, you get new opportunities. Have you already noticed the "Swipe Up" option on Instagram stories and wanted to implement it on your Instagram profile? This option allows all small, medium and large entrepreneurs to increase the reach of your website with one swipe and click of target customers. Ease of use can consequently lead to a better user experience. Have you wanted to set this up on your profile, but after thousands of attempts, you still haven't reached the desired goal?
Artificial growth obtained through bots is not as permanent as a long-term strategy. Therefore, it is necessary to think carefully and creatively place marketing campaigns that attract the attention of potential followers of the brand.
- (Micro) influencer marketing?
The foundation on which this concept is based is trust. Trust people whose opinion means a lot to us and we take it for granted holy. These are influencers. Research shows that more than 90% of consumers trust word-of-mouth suggestions and advice more than any type of ad. Influencers are individuals, often with a strong online presence, who have an above-average reach in the market and significantly influence consumer buying behavior. They could be called connectors between brands or companies and potential customers.
There are several types of influencers:
- content creators and bloggers
- celebrities or micro-influencers
- Brand Ambassadors
The common denominator for all influencers is the trust they have established with their followers with their content. Because of this trust and loyalty, influencers have the power to direct followers to the advertiser's website, increase their reach on social networks, and also influence the actual purchase.
- Be Consistent
If you are not visible, unfortunately, users quickly forget about you. Remember that you are in a relationship with the right people and if you want relationships to be solid and to win in the Instagram environment, then you need to be consistent and post content regularly. It is optimal 1x a day, if you don't have time, we are at your disposal. Regularly reply to messages in your inbox, like their comments, etc. It is also important that you also follow the people who are your potential customers and followers, leave some nice comments, maybe send a direct message when appropriate.
There are plenty of opportunities that you just have to try out and where you'll find your place. There is certainly still a lot of potential in your brand that could be used to move the current situation for the better.
We can help you build a successful story on the most popular channel at the moment – Instagram
