Virtually every company or organization today has a website created. It is used to communicate with the customer and the ultimate goal of increasing sales. Unfortunately, there are all too many websites or online stores drawn up with guidelines that were current years ago.

What was true 3 years ago has completely changed today:

Google updates and changes its search algorithm on a monthly basis. This leads to a drop in visits to those websites that are not prepared according to its guidelines. On the other hand, those websites that follow the guidelines notice a trend of increasing traffic, visibility, sales, and success.

Want to have a website that's built with Google guidelines?

In 2018, your website will not be complete without the following elements:

  • Responsive website - Elements Website They have to adapt to different devices.
  • 'Mobile first '- The website should be designed with mobile-first in mind, adapting to larger screens.
  • Speed - The site should load quickly even for those users who have a slow web connection.
  • CMS system -A tool that allows you to further optimize and design your website.
  • Security or SSL certificate - Basic security protocols with a guaranteed SSL certificate for your visitors. MORE HERE!

 

The above elements are just some that we must keep in mind when composing a website or online store . But they are not the only ones that affect our organic position in the Google search engine. We can also improve it with some simple tricks:

  • Google My Business account - By optimizing the Google 'My Business' profile, we can take care of a better position in the Google search engine. MORE HERE!
  • Other modern channels or social networks - With regular use of social networks, we take care of generating content that allows us greater exposure.

Do you want to bring the right potential customers to your website?