Changes in digital marketing

Because I like to play with numbers, today's date caught my attention. 12/6/24 hides an interesting numbers game. A similar combination happened on 10/5/20, which was exactly 4 years, 2 months, and 1 day ago. Such dates are rare and offer an opportunity to reflect on how the world, especially in the field of digital marketing, has changed during this time.

Over the past four years, digital marketing has undergone a number of significant changes and advancements:

Ecommerce extension: The COVID-19 pandemic has accelerated the growth of e-commerce, prompting businesses to improve their online sales channels.
Increased use of artificial intelligence: Artificial intelligence has become a central part of digital marketing. AI-based tools allow you to personalize content, predict trends, and improve the user experience.
The rise of short video formats : Platforms such as TikTok and Instagram Reels have popularized short-form video content, which has changed the way brands interact with their audiences.
Focus on data privacy : Due to increased user privacy concerns, companies have had to adapt their data collection and use strategies, which has led to changes in advertising practices.
Increased use of influencer marketing: Engaging with influencers has become a key strategy for reaching specific target groups.
Development of voice search : With the increased use of smart speakers and voice assistants, voice search has become an important part of SEO strategies.

These are just a few examples of how quickly digital marketing is evolving and adapting to new technologies and changes in consumer behavior. Each of these trends is likely to continue to shape the future of digital marketing in the years to come.

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We have been cooperating with the advertising agency PNV for many years. We especially like their responsiveness and promptness, understanding of the specific industry, and self-initiative. Once a month, we have a meeting where we review our achievements and set goals for the future. We are happy to recommend the PNV team to other companies that would like to have a regulated field of marketing.

Veit Team d.o.o.

Thank you for everything – both for the excellent solution of our challenges and for the enormous amount of goodwill with which you undertake all the tasks. I am always happy to contact your team!

Irina Ryzhenkova, Vi vis d.o.o.

Dear PNV members!
Sincere thanks for all your support, kindness and professionalism. You are a trusted partner who is a pleasure to work with. We look forward to our further joint projects!

Roche d.o.o.

We have been cooperating with PNV d.o.o. for many years. Their team takes care of the area of our digital marketing, which includes, among others, our social networks (Facebook, Instagram) and all our Google Business profiles, but they are always available to us for other services. Since we have been working together, the quality of our social networks has risen to a high level, and at the same time the number of our followers has increased significantly.

Our relationship is based on mutual trust. They never run out of ideas, they point out our shortcomings on their own initiative and suggest improvements, put themselves in our shoes and understand our wants and needs. As a company, we know that their contribution, with all the work they do, is very important to us.

Branka Jazbinšek, AVTOHIŠA REAL, d.o.o

In our industry, the nature of work is such that there are really many products, small and large, that need to be presented online in some meaningful way. When we were looking for a provider to set up our new website, the PNV agency knew what we were looking for, as they have experience with similar or such extensive content.

The project itself went quite quickly, because together we set a clear picture of what we wanted and everything went smoothly. The PNV agency really stuck to the agreements, were responsive and ready to help in order for the project to run smoothly. We are grateful for all the support we have received and had the opportunity to meet such lovely people.

David Kozjek, Odako d.o.o.

We decided to change the agency, due to the lack of support from the previous one. We have received too little feedback from them regarding the input itself and the results achieved.

Mutual communication is absolutely necessary, mainly because the contractor has a good understanding of the client's needs, vision and wishes.

Tomaž Bizjak, Managing Director of Vaillant Slovenia

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